Gant, the bygone New Haven shirt manufacturer, heralded its return to New Haven last November, in the form of a retail outlet on Broadway. It has since broadcast its take on the city’s “gangs.”
At least one particular gang. Click on the play arrow above to watch the company’s spring/summer promotional video, which had over 30,000 views on YouTube as of Wednesday morning. The video is entitled “GANT Rugger Spring/Summer 2011 — Gangs of New Haven.” (Click twice on the video to see the full title.)
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