REX Development/Visit New Haven has announced the publication of a Greater New Haven Cultural & Visitors Guide. In past years, the Greater New Haven Convention and Visitors Bureau, which no longer exists, published an annual Visitors Guide. Last year, the print piece was published by REX Development/Visit New Haven. Given that a significant number of queries received by Visit New Haven are arts-related, the organization partnered with the Arts Council of Greater New Haven to include cultural listings in this year’s publication.
“We really try to take care of the local residents … as well as out-of-town visitors,” Barbara Malmberg, director of marketing at REX Development/Visit New Haven, said Thursday.
Malmberg said that 80,000 copies of the 84-page publication will be printed, and that, “We will distribute almost 50,000 guides right off the bat” in area town halls, public libraries, AAA offices, hotels, welcome centers, and select train stations, among other places. REX Development/Visit New Haven has contracted the Stamford-based CTM Media Group to handle some of that distribution.
While Visit New Haven paid for a copywriter’s services and select images, the guide, Malmberg said, was largely funded by advertising space sold by New Mass Media, the parent company of the New Haven Advocate.
Working with the Arts Council of Greater New Haven to include cultural listings in this year’s publication “was just a logical choice,” Malmberg said.
Both the Arts Council and Visit New Haven solicited information from the arts and cultural organizations included in the print piece, free copies of which can be requested online. The Greater New Haven Cultural & Visitors Guide will also be viewable online, at visitnewhaven.com, in the coming weeks.
REX Development/Visit New Haven was described in a press release issued on Monday as a “public/private partnership promoting economic development in South Central Connecticut.”